The Ministry of Common Sense is (almost) here : Jan 2021
In Lindstrom’s ground-breaking $7 million neuromarketing study, he explores the truth and lies about why we buy. Lindstrom’s New York times and Wall Street Journal international best-selling book peers deep inside the brain (literally) using fMRI to discover the precise areas being ‘lit up’ in response to brand and advertising messages exploring… Why did most […]
Read MoreLindstrom delves deep beneath the surface to explore the human senses and how these are activated in the decision making process.The reliance on a 2-dimensional sensory advertising world becomes the catalyst to the question: why? We have 5 senses available, Lindstrom contends, why not use them all to make a brand truly touch its market. […]
Read MoreMarketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Now, he turns the heat on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win […]
Read MoreTweens (8-14 year-olds) are an increasingly powerful and smart consumer group, who last year alone spent and influenced an astounding US$1.88 trillion. Lindstrom reveals these – and other – significant findings in a massive research study that formed the basis of the bestseller: BRANDchild. The project, which spanned 15 countries, in more than 70 cities […]
Read MoreThe world’s most controversial marriage is currently taking place: the union between offline retailers and online e-tailers. Will they be able to honor and respect each other, for as long as they shall live? Will they seek to change each other? Will traditional retailing, for instance, need to change direction over the next few years? […]
Read MoreThe mere presence of a corporate website on the Internet is no longer enough to survive in today’s competitive on-line environment. This volume analyzes a range of international companies to demonstrate how the Internet demands a strategic way of thinking. How to use interactive marketing as an essential adjunct to your traditional strategies. How to […]
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